We are inspired by the philosophy of empowering children to make their own decisions. In our branding, you see Boo Boo and her balloons, which evoke the idea of allowing children to be whoever they want to be and travel to wherever they want to go. On the other end, the lighthouse is an enduring symbol of support and guidance - a beacon in the dark and a way to find home. This is symbolic of the parent-child relationship. As they grow and travel to new and wondrous places, parents will always be there, supporting their children and providing guidance. This is true of life choices. And it is also true of which bauble they want to wear that day. :)